Point of View was born in 1993 as a licensing and broadcasting agency. It is a highly motivated organization, headed by a very experienced and knowledgeable management.
At Point of View we are interested in representing high-quality properties in Israel. Our goal is to concentrate on a small number of properties, which will benefit from our undivided attention and our expertise in the Israeli market.
Since the Israeli market is relatively small (about 7.5 million people) we offer our services in all areas of licensing, publishing and broadcasting rights. In addition, we create our own concepts.
At Point of View we keep up to date with the latest trends, techniques and materials being developed, thanks to our connections with many licensing, merchandising and publishing agencies in Europe, Japan, the Far-East and U.S.A, as well as our excellent relationships with the most important advertising agencies, distributors and manufacturers in Israel.
Point of View is owned by Nurit and Asher Tishler and employs four persons. Nurit Tishler, the director of Point of View, is responsible for (i) Licensing and merchandising in Israel. (ii) Acquisition of licensing, merchandising and broadcasting rights.
With about 27 years of experience in the Israeli market, Nurit Tishler specializes in offering licensing and consulting services in the area of sales and promotions.
Asher Tishler (Professor of Management and the Dean of The Faculty of Management, at Tel Aviv University - the leading business school in Israel) is responsible for the marketing strategy and finance of Point of View.
Point of View represents in Israel the licensing rights of:
United Media Licensing – Peanuts, Baby Snoopy
CPLG (Cookie Jar) Ltd. - Strawberry Shortcake
IMPS – Smurfs
American Greetings – Care Bears and Twisted Whiskers
Sun Properties Co. Ltd. – Angel Cat Sugar & Nanity
Marc and Laurie Brown Inc. - Arthur.
Nurit Tishler developed the concept "The Hocus Mucus Gang in the Jungle School" - story and characters
and the concept - "Dumplings in Space" for publishing, licensing and TV.