She may be tiny, but Strawberry Shortcake has a huge heart! Her friends love to gather at her Berry Café, where they can always count on Strawberry Shortcake for a helping hand and some berry delicious treats. Her optimism is contagious and she always sees big possibilities in everything – and everyone!
No wonder she’s everybody’s best friend in Berry Bitty City!
Strawberry Shortcake arrived in the 1980s with her trademark strawberry-scented toys, entertainment and products that were loved by little girls and moms everywhere. Strawberry set wholesome examples and showed that sweetness is a timeless, universal virtue.
Today Strawberry Shortcake and her berry best friends are having new adventures. Inspired by her classic 80’s look – including her iconic green and white-striped tights – this spunky, little, red-haired girl has a fresh new look and lives in a miniature world beneath a berry patch. In the whimsical land of Berry Bitty City, Strawberry and her friends run little shops and have fantastic adventures full of humor, fun and friendship.
A 25 years old brand, world income of over 2 billion dollars !
The TV Show and the movie is aired on the HOP channel from 2006. The new series will be aired on HOP from 2010. The HOP channel is committed to Strawberry Shortcake.
Brand Positionin
For girls 2 to 7, only Strawberry Shortcake provides a sweet smelling world where little girls have the power to solve big problems with quirky humor, friendship and optimism. Strawberry Shortcake is my spirited friend.
Little girls…BIG possibilities!
Target Audience
Primary: Girls 2 – 7, core 2-5
Secondary: Infant and Teens
