Point of View


Point of View was born in 1993 as a licensing and broadcasting agency. It is a highly motivated organization, headed by a very experienced and knowledgeable management.


At Point of View we are interested in representing high-quality properties in Israel. Our goal is to concentrate on a small number of properties, which will benefit from our undivided attention and our expertise in the Israeli market.


Since the Israeli market is relatively small (about 8 million people) we offer our services in all areas of licensing, publishing and broadcasting rights. In addition, we create our own concepts.


At Point of View we keep up to date with the latest trends, techniques and materials being developed, thanks to our connections with many licensing, merchandising and publishing agencies in Europe, Japan, the Far-East and U.S.A, as well as our excellent relationships with the most important advertising agencies, distributors and manufacturers in Israel.


Point of View represents in Israel the licensing rights of:


Peanuts Worldwide, a DHX Media Company – USA - Peanuts

DHX Media Ltd. - Strawberry Shortcake

TF1 Entertainment/ TF1 Licenses – Barbapapa

Point of View represents in Israel the broadcasting rights of:

ISB Graphics - Jordan


Nurit Tishler developed the concept "The Hocus Mucus Gang in the Jungle School" - story and characters and the concept - "Dumplings in Space" for publishing, licensing and TV.